Do not apply if you need step-by-step direction, have no service-business lead generation experience, or measure success by clicks, impressions, or form fills instead of revenue.
We are hiring a senior paid media strategist to own performance marketing for home services businesses such as HVAC companies, plumbers, electricians, pest control companies, roofers, and similar service-based businesses.
Experience in the home services industry is a huge plus. Experience with service-based business lead generation is required.
You will own paid media strategy and performance across channels such as Google, Meta, YouTube, streaming/CTV, landing pages, tracking, and funnel analytics.
The goal is simple: generate qualified leads that turn into booked jobs and revenue.
Our target is typically a 10% cost-to-revenue ratio , with 20% as the upper limit depending on the account, measured against qualified booked or closed revenue whenever tracking allows.
Own performance.
Diagnose what is broken.
Fix it.
Scale what works.
We care less about years of experience and more about judgment, pattern recognition, and results.
You may be a fit if you:
Fully remote.
We do not care where you live or what hours you work. We care about results, ownership, communication, and value created. There will be some required meetings, and our primary working timezone is US Eastern Time same as our clients, so general availability for collaboration, calls and time sensiteive client issues should overlap with US Eastern Time business hours, but these are not required fixed work hours.
A core part of our company philosophy is giving great professionals as much of their time back as possible.
$4,000–$8,000/month · commensurate with experience and measurable track record.
There is no fixed compensation ceiling for the right person, but compensation must make sense relative to the measurable value created.
We are open to paying very well for someone who can create measurable value for clients and the company.
The expectation is simple: direct clients’ revenue, produced by paid media channels, should be at least a clear 10x multiple of your compensation+spend.
Flexible schedules: We care about what gets delivered, not when the clock starts.
Fully remote: Work from wherever you work best. We can help cover a coworking space or internet costs.
Up to 64 days of paid time off. Includes a paid two-week holiday rest at year end and recharge days.
Professional development: Budgets for courses, tools, techlonogy and conferences.
Parental leave: Three months for new parents.
Profit shares: Year end profits shared across the team.
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