Director, Media Innovation

We are seeking a Social Media Manager to lead the strategy and execution of social media initiatives for Bullish and CoinDesk’s non-media businesses, including CoinDesk Data & Indices and Consensus. This role will focus on building brand visibility, driving engagement and lead generation, and supporting business objectives through thoughtful, creative, and consistent social storytelling.

The ideal candidate is both a strategist and an operator—capable of shaping the social media vision while also rolling up their sleeves to execute. LinkedIn and X (Twitter) will be the primary focus, but the role will oversee a holistic cross-platform strategy. You will collaborate with internal stakeholders, support executives in growing their public presence, and develop an editorial calendar that reflects our unique positioning in digital assets, indices, and global events.

This role is based in New York and will be required to work onsite from our office located in Chelsea. Required days onsite are at the discretion of the hiring manager and subject to change based on business needs.

• Develop and implement a comprehensive social media strategy for Bullish, CoinDesk Data & Indices, and Consensus, aligned with overarching business and marketing goals.
• Create, manage, and maintain editorial calendars across platforms with a focus on LinkedIn and X (Twitter).
• Proactively develop engaging content (copy, visuals, video snippets, infographics) tailored for institutional, financial, and Web3 audiences.
• Partner with public-facing executives to create and execute personalized growth strategies for their professional social media presence.
• Monitor, analyze, and report on performance metrics, leveraging data to optimize strategy and drive measurable results.
• Track and evaluate industry trends, competitor activity, and platform updates to inform best practices.
• Work closely with the broader Social Media team, contributing your expertise, mastering shared tools and processes, and occasionally stepping up to provide critical backup support for core social handles.
• Collaborate cross-functionally with Marketing, PR/Comms, Events, and Product teams to ensure social storytelling is consistent, timely, and impactful.
• Manage paid social campaigns where appropriate to extend reach and drive specific KPIs (awareness, registrations, leads).
• Respond and engage with community interactions in a professional, brand-consistent manner.

• 4+ years of professional experience in social media management, with a track record of building and executing strategies that drive measurable impact.
• Strong knowledge of LinkedIn and X (Twitter) dynamics, with hands-on experience growing executive presence on these platforms.
• Excellent writing and editorial skills, with the ability to adapt messaging for institutional, financial, and crypto-native audiences.
• Proficiency with social publishing and analytics tools (e.g., Sprout, Hootsuite, native analytics).
• Strong creative instincts and ability to partner with design teams to develop high-impact visuals.
• Data-driven mindset, comfortable turning insights into action.
• Exceptional organizational skills and ability to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Journalism, or related field.

Bonus Points For:

• Prior experience in financial services, fintech, or digital assets/crypto.
• Experience working to develop executive social media presence.
• Experience working across multiple geographies and timezones.
• Comfort with event-driven social media campaigns (e.g., conferences, live coverage).
• Graphic design or video editing experience (Adobe Suite, Canva, or equivalent).

In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.

CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to [recruiting@coindesk.com](mailto:recruiting@coindesk.com) and let us know the nature of your request.